InTouchLink
InTouchLink
InTouchLink is a software company that provides care and connection in senior living communities. Their holistic cloud-based solution was built specifically to address gaps, inefficiencies, and silos that often occur within these communities. Through Core Online Marketing, I worked with InTouchLink by:
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Guiding a website content strategy and writing the content for their refreshed website.
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Writing search engine optimized content for blog articles and other digital resources that showcased the functionality and features of their software.
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Creating and guiding a content strategy that directly addressed the concerns of their target audience and consumers.
FEEL FREE TO PERUSE SOME SAMPLES OF MY WORK:
BLOGS AND WHITEPAPERS:
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THE WEBSITE:
The InTouchLink website needed an update with refreshed content and imagery that clearly addressed the needs and desires of their consumers.
I worked with the InTouchLink team through a positioning strategy exercise to uncover their users' core needs and how InTouchLink nurtures product and brand loyalty by satisfying them. This exercise also helped create a refreshed brand voice.
Once the exercise was complete and optimized search terms were identified, website content (including CTAs for buttons) was planned and written for each website page.
Given this system's massive size and the numerous features and functionality available for users who are not always tech-savvy, we needed to simplify and organize the way we presented InTouchLink.
To accomplish this, we minimized the amount of copy on each page while focusing on products readily available to the market and proof points that InTouchLink is a robust platform that offers flexibility and a full array of features while also being extremely user-friendly.