SMART STRATEGY
& INSIGHTS
Having a strategy behind your marketing efforts ensures that you aren't wasting time on things that just don't work. It helps align your plans with your goals, and it provides some clarity behind what you do and when you do it. Using the right tools to provide insights into your marketing activities will let you know if your strategy is working, or if it needs to be revised or evolve.
I've worked with brands, big and small, to help them review and refine their marketing strategies to ensure that they're getting the most out of their marketing budget using insights from reputable and reliable tools, cutting through the vanity metrics to provide meaningful insights.
I love building content strategies that help businesses connect with their audiences. In the past, I've:
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Provided an audit of existing content strategies and activities, and provided recommendations for optimization.
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Created engaging content strategies from scratch.
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Used reliable and useful tools to pull data and provide insights to clients' to help them develop effective content marketing strategies across a multitude of platforms.
Browse by brand:
Innovators Alliance
I've worked with Innovators Alliance through Core Online Marketing to guide their content strategy and write copy for their website, events, blog, and email initiatives that is engaging and educational!