The BA Guide
The BA Guide
The BA Guide provides valuable educational, skill- and career-building business analysis insights through courses, blogs, and hands-on activities delivered by industry experts. Working with The BA Guide, we take technical, complex topics and make them easy to understand and learn.
I've been working with The BA Guide independently for years by:
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Guiding a website content strategy and writing the content for their refreshed website.
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Creating a content strategy based on industry data, research, and The BA Guide's own industry knowledge and knowledge of their consumers. I also write search-engine-optimized content for blog articles that directly address the interests and concerns of The BA Guide audience.
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Writing email content that promotes courses and products, blogs, and promotions.
FEEL FREE TO PERUSE SOME SAMPLES OF MY WORK:
BLOGS:
THE WEBSITE:
The BA Guide needed a new website with a refreshed look and updated content to match their brand tone of voice. I worked with The BA Guide team and designers to help plan the content strategy for the website and each individual page.
I wrote the website content while applying the new tone of voice to the copy. I worked with Jeremy Aschenbrenner, the founder of The BA Guide, to ensure the copy matched his vision and goals for his brand.
We successfully launched phase one of the new website in late 2023 and are working through additional features to increase customer engagement and product offerings further for phase two.