The BA Guide
The BA Guide provides valuable educational, skill- and career-building business analysis insights through courses, blogs, and hands-on activities delivered by industry experts. Working with The BA Guide, we take technical, complex topics and make them easy to understand and learn.
I've been working with The BA Guide independently for years by guiding and creating:
Content Strategy
I work with The BA Guide on content strategy that resonates with their target audiences on multiple platforms, addressing their concerns and providing solutions to their problems.
I've provided guidance on The BA Guide's new websit, content strategy for blogs and email marketing, and guided product launch campaign strategy.
Content Writing
I write content tailored to The BA Guide's audience. In addition to writing the content and copy for the new website, I have also written all blog posts and email content.
All content and copywriting are search engine optimized, driving substantial organic traffic to the website while showcasing products to encourage conversions and registrations.
Lecture Proofreading, Editing, & Recommendations
I work with The BA Guide to help create content for his educational lectures. I create outlines based on approved topics, write lecture content and proofread content that he has written himself, and assist with the creation of valuable downloadable resources for students.
Brand Voice Consultation
The BA Guide had an existing brand voice prior to our partnership, but I offered insight and suggestions to refresh the brand voice so that it more closely resonates with his audience and target market. Happy with these recommendations, the brand voice guidelines were updated, and subsequent content included the new elements throughout all marketing communications.
Samples of my work with The BA Guide
Care to have a look?
Blog: How to Determine Stakeholder Engagement in Change Initiatives
This blog is a great example of the content I write for The BA Guide. It showcases a topic that many new business analysis professionals (the main target audience) are curious about, reflects the relaxed but professional brand voice, and includes a CTA to drive the reader to one of the relevant courses The BA Guide offers to help them learn more.
Blog: How to Know When a BA Project is Failing and What to Do About It
The BA Guide brand is positioned as a thought leader in the industry, but more importantly, he is seen as an educator and support for business analysis professionals at any stage in their career.
In this article, we tackle an issue that can be extremely stressful, and we provide insight that helps the reader by giving them valuable techniques they can employ in their own career while also steering them towards the Business Analysis Process Series. This is a series of courses curated to walk students through the three major phases of a project.
Curious about how I can help your brand thrive online?
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