The Benefits Trust
The Benefits Trust provides third party administration services for employers exclusively through their advisor network, offering custom group benefits solutions for small and mid-sized businesses in Canada.
Through Core Online Marketing, I created:
Content Strategy
I worked with The Benefits Trust team for a number of years, creating YOY content strategies that evolved as their business did.
Collaborating with The Benefits Trust team, we leveraged engaging webinars, blog posts, social media, and email marketing in their robust content strategy. I also included regular website reviews and updates in their strategy to ensure that relevant keywords and phrases were being used and that their website content was optimized to ensure good rankings on SERPs.
Content Writing
Once the content strategies were approved, I wrote all blog posts and emails while working with Analytics and Technology colleagues to optimize all blog posts and ensure they would be crawled and ranked by search engines.
Samples of my work with The Benefits Trust
Care to have a look?
Blog: Mental Health Benefits During A Pandemic
The COVID-19 pandemic was difficult on everyone. According to Statistics Canada, one in five Canadians have been found to have symptoms of depression, anxiety or post-traumatic stress disorder since the pandemic began. This triggered many insurance providers to look at the mental health benefits coverage they offered, and as a third party provider, The Benefits Trust was there to help.
Blog: Accessible Help for Substance Use Disorders
With the increased stress and isolation that came with the pandemic, substance abuse cases rose along with it. A modern approach to help with these problems emerged and The Benefits Trust was happy to help promote it as a service offering for their providers. This blog details the benefits of ALAViDA and how insurance providers can offer it as a component of their packages.
Blog: Should Benefits Plans Change with a Work from Home Culture?
When many employers shifted to a work from home structure, there came a realization that many health benefits plans catered to those working in offices. This shift called for a discussion on what kind of benefits are valuable for employees who work from home and, just as importantly, how insurance providers can approach future-focused discussions on their plans for their business.
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