Blog: Start the Day with Sunspun
As the most important meal of the day, The Wholesale Club wanted to give their breakfast products a little bit of a spotlight. This article was written for those early risers. The breakfast spot restaurateurs. In this article we highlight Sunspun (The Wholesale Club's proprietary brand) breakfast-related products.
The Wholesale Club
The Wholesale Club is a branch of the Loblaw group of companies, serving mostly restaurant owners with foodservice sized quantities of quality products for affordable prices.
Through Core Online Marketing, I work with the Wholesale Club by guiding:
Content Strategy
I worked with the team at The Wholesale Club by guiding their content marketing. After discussing and understanding their target markets and business goals, I created a comprehensive content marketing strategy that directly addressed both.
Strategically threaded throughout the content marketing strategy were blogs, email marketing, and social media marketing.
Content Writing
Once the content marketing strategy was approved, I wrote blogs and published them according to our content schedule while working with a social media marketing colleague to ensure that all marketing communications and messaging is cohesive.
Blogs were written to resonate with their target audience (restaurant owners, chefs, and small business owners) while also incorporating products sold at The Wholesale Club and product brand partners when appropriate.
Samples of my work with The Wholesale Club
Care to have a look?
Blog: How Immigrant-Owned Restaurants Shape Canadian Culture
Eager to celebrate the many unique cultural cuisines that shape our culinary landscape, I wrote a blog for The Wholesale Club that highlighted immigrant-owned restaurants across the country. In this article, we shared rich stories of how these ambitious entrepreneurs started their restaurants, and some of the star items on their menus.
Blog: The Pros and Cons
of MSG Use in Food
MSG has gotten a bad rap in the past. But most people only know the negative stigma that surrounds it. In this article, we explore what MSG is and the pros and cons of using it in cooking. As a product sold by The Wholesale Club and used by many of its clientele in their dishes, the team wanted to set the record straight in an educational article that shares all aspects of the popular food additive.
Blog: Bring on the Heat, with McIlhenny’s Tabasco Sauce
With McIlhenny launching a foodservice-sized offering, The Wholesale Club wanted to take a moment to announce to its clientele that offering its customers the family-owned brand no longer comes with the arm workout it once did. In this article, we reveal that this historically beloved sauce is still popular among younger demographics and provide inspiration for how chefs can use it in their recipes!
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